Circular innovation in healthcare: Competencies and resources for developing healthcare technologies

In the light of current institutional pressures concerning sustainable development, Circular Economy principles emerge as an opportunity to mitigate environmental impacts, ensuring also economic and societal outcomes. The study investigates the adoption of circular principles within the New Product Development processes of the healthcare manufacturing sector, exploring how companies incorporate circular practices when developing healthcare technologies and identifying the required core competencies and resources. Adopting the theoretical lenses of New Product Development and Resource-Based View, the significance of integrating circular practices throughout the technological development process is highlighted, considering the innovation process and the capabilities required to overcome sector-specific barriers. A multiple case study approach is adopted, and research findings provide a detailed framework prioritizing competencies and resources. Moreover, the study identifies the regulatory context as a contextual input, permeating the innovation process and revealing the necessity to adhere to regulatory standards. Contributing to the knowledge at the intersection between circular economy, innovation and healthcare management, the study shows how the adoption of circular thinking shapes the dynamics of conceiving new healthcare technologies, providing also a practical framework aimed at helping managers to allocate capabilities, designing targeted interventions and guiding both strategic and operational choices in sustainable healthcare technology development. • The paper investigates the adoption of CE principles within the NPD process. • The NPD framework and the Resource-Based View (RBV) Theory are adopted. • A multiple case study involves both pharmaceutical and medical devices companies. • Capabilities and competences for fostering technological innovation are presented. • A framework is defined with a practical contribution for the healthcare industry.