Analyzes customer preference factors for bike taxis, highlighting implications for service improvements.
The transportation sector has rapidly evolved with the growth of app-based travel services, making bike taxis a popular option due to their affordability, speed, and convenience in crowded cities. This study analyses the factors influencing customer preference towards Rapido bike taxi services in India. Primary data was collected from 100 respondents using a structured questionnaire through convenience sampling, while secondary data was gathered from books, journals, and websites. The findings reveal that factors such as low cost, time-saving travel, easy app-based booking, service availability, and safety measures influence customer preference. However, customers also face challenges like limited availability during peak hours, app-related issues, and weather discomfort. The study concludes that affordability, convenience, service availability, and safety play a major role in customer preference towards Rapido services.
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B.Tarunika et al. (2026) studied this question.
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