Eco-Friendly Production Techniques in Nairobi Slums: Market Penetration Strategies for Women Entrepreneurs in Kenya

Nairobi slums are home to a significant number of women entrepreneurs who produce eco-friendly clothing through various techniques such as hand-stitching and natural dyeing. The analysis employs a qualitative approach involving interviews with entrepreneurs, focus group discussions, and secondary data review of local markets and policies. Women entrepreneurs predominantly use traditional techniques like hand-stitching (90%) and natural dyes (85%), facing limited market awareness about their products. Despite the high reliance on traditional methods, women entrepreneurs show significant interest in expanding their customer base through awareness campaigns and partnerships with local NGOs. Local governments should support eco-friendly clothing production by providing training, marketing resources, and infrastructure improvements. Women's groups can facilitate knowledge sharing and market entry strategies.