How to Recognize and Target Your Audience's Point of View

Each "Communication Corner" essay is self-contained; however, they build on each other. For best results, before reading this essay and doing the exercise, go to the first essay "How an Ugly Duckling Became a Swan", then read each succeeding essay. The classic advice on how to influence people through expository (non-fiction) writing and speaking is: Approach your subject from your audience's point of view. However, modifying the audience's point of view is not limited only to what you write and say. Here are a few examples to demonstrate how exploiting this essential approach to communication can produce dramatic results in addition to writing and speaking.