Examines factors affecting consumer preference for branded sports shoes, indicating the importance of quality and social influences.
Consumer preference for branded sports shoes has increased due to changing lifestyles, fitness awareness, and fashion trends. Consumers prefer branded shoes for their quality, comfort, durability, and brand image. This study examines the factors influencing consumer preference towards branded sports shoes in Tirupur City. It highlights factors such as price, design, promotion, and social influences like advertising and peer impact.
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R.POONGODI et al. (2026) studied this question.
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