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The research aims to assess consumer satisfaction concerning organic personal care products and their influences.

April 10, 2026JOURNAL OF EMERGING TRENDS AND NOVEL RESEARCHOpen Access

A Study on consumer satisfaction towards organic personal care products in tirupur city

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Explores consumer satisfaction with organic personal care products, indicating significant trends in customer preferences.

The research aims to assess consumer satisfaction concerning organic personal care products and their influences.
Survey of consumer preferences in Tirupur City regarding organic personal care products.
Analysis of consumer satisfaction levels and factors influencing their choices.
Evaluation of brand visibility and advertising effectiveness in relation to social media.
Consumers show a high level of satisfaction with organic personal care products due to perceived quality.
Social media significantly influences purchasing decisions, enhancing brand visibility among consumers.
User-generated content is crucial in building brand loyalty and encouraging repeat purchases.

B.SARANYA et al. (2026) studied this question.

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