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March 25, 2026Journal of Indian Association of Public Health DentistryOpen Access

Over-The-Top Streaming Platforms: A Modernistic Approach to Endanger Youth to Tobacco Exposure

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Authors

CKCharu KhuranaRBRashi Bansal

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Overview

This analysis uncovers the influence of tobacco portrayal on OTT platforms, suggesting urgent regulatory measures for youth protection.

Key Points

  • The aim is to evaluate the impact of tobacco imagery on OTT platforms and its implications for youth exposure and tobacco control efforts.
  • Literature review on tobacco advertising regulations
  • Analysis of tobacco portrayal in OTT content
  • Assessment of youth perceptions towards tobacco imagery
  • Increased tobacco imagery on OTT platforms correlates with youth susceptibility to tobacco initiation
  • Current regulations are ineffective in curbing tobacco portrayals
  • Empirical evidence links tobacco imagery in digital media to negative health outcomes in youth

Cite This Study

Khurana et al. (2026) studied this question.

synapsesocial.com/papers/69c37adcb34aaaeb1a67cd11https://doi.org/10.4103/jiaphd.jiaphd_191_25
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Tobacco Imagery in Movies and Web Series Streaming in India and Their Compliance With the Recent Anti-tobacco Rules for Over-the-Top (OTT) Platforms2024
  2. 2A content analysis of tobacco, alcohol, and drug use imagery in Hindi movies on popular streaming platforms2026
  3. 3Assessing Compliance of Tobacco Advertisement Promotions and Sponsorship Ban in India: Challenges, Opportunities, and the Way Forward2026
  4. 4Cessation at the Core: India’s Fight Against Tobacco in the Next Decade2026
  5. 5The Role Of OTT Platforms In Influencing The Social And Ethical Values Of The Society2024 · 1 citations