Synapse
⌘+K
Synapse
PulseExploreClubsResearchersJournals
Instagram
HomeClubsExplore
March 25, 2026Open Access

A conceptual Framework Using the Emotional Design Approach to Analyse Consumer Preference in Car Design

View Full Paper
Ask AI
Bookmark
Share

Authors

PSPradipto SugondoFLFerric Limano

Discussion

Loading...

Member takes

Overview

Analyzes how emotional design influences consumer preference in car design, suggesting new approaches to improve evaluations.

Key Points

  • The aim is to explain the relationship between car design and consumer preference, focusing on emotional responses.
  • Employed a mixed-method approach, incorporating both quantitative and qualitative data.
  • Used questionnaires to gather numerical data on consumer preferences.
  • Conducted interviews to validate and support quantitative findings.
  • Simulated a SUV vehicle within the proposed framework to facilitate understanding.
  • Identified four main factors affecting car design evaluation: Proportion, Face Expression, Novelty, and Overall Design Harmony.
  • Confirmed that consumer preference is influenced by psychographic profiles and past aesthetic experiences.

Cite This Study

Sugondo et al. (2026) studied this question.

synapsesocial.com/papers/69c37b41b34aaaeb1a67d773https://doi.org/10.1051/e3sconf/202669803004/pdf
View Full Paper
Ask AI
Bookmark
Share

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Factual Analysis of Factors Influencing Consumer Cognitive Thinking and Automobile Designing using Fuzzy-AHP2024 · 3 citations
  2. 2A computational framework to discover the tellability of car styles2026
  3. 3Evaluation of electric car styling based on analytic hierarchy process and Kansei engineering: A study on mainstream Chinese electric car brands2024 · 22 citations
  4. 4The connection between impressions, user experience and design specifications in technology-driven products2024 · 1 citations
  5. 5Exploring the Appeal of Electric Vehicle Interior Design from the Perspective of Innovation2025 · 2 citations