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The aim is to analyze how farmers utilize information shared through social media by KVKs in North Karnataka.

Farmers’ Utilisation Pattern of Information Delivered Through Social Media by KVKs of North Karnataka, India

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The aim is to analyze how farmers utilize information shared through social media by KVKs in North Karnataka.
Selected six KVKs and 12 villages from North Karnataka for data collection.
Randomly selected 120 respondents from these villages for interviews.
Used structured interview schedules and statistical methods for data analysis.
49.16% of respondents reported medium frequency of social media use.
76.66% of farmers used WhatsApp daily for agricultural information.
60.00% discussed information received on social media mainly with progressive farmers.

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Examines social media's role in information dissemination for farmers, suggesting ways to improve its usage.

Chandan et al. (2025) studied this question.

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