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March 25, 2026Procedia Computer ScienceOpen Access

Digital technologies and consumer behavior in supply chains: a bibliometric analysis of emerging trends and core concepts

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Authors

VDVirginia DolciSGSara GuareschiBPBenedetta Pini

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Overview

Bibliometric analysis reveals emerging trends in digital technologies impacting consumer behavior in supply chains, suggesting new research opportunities.

Key Points

  • The study aims to analyze literature on digital technologies' influence on consumer behavior in supply chain management.
  • Conducted a bibliometric analysis of 133 publications from the Scopus database
  • Identified four thematic clusters related to digital technologies and consumer behavior
  • Developed a keyword framework highlighting core and emerging concepts
  • Identified major themes of digital consumer interaction, technological innovation, marketing strategies, and sustainability
  • Confirmed the positive role of Big Data Analytics, AI, and Blockchain in optimizing supply chains
  • Highlighted evolution toward personalization, predictive analytics, and sustainable practices

Cite This Study

Dolci et al. (2026) studied this question.

synapsesocial.com/papers/69c37bf3b34aaaeb1a67edfehttps://doi.org/10.1016/j.procs.2026.02.324
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Digital Technology Adoption in Supply Chains: Uncovering the Research Collaborations and Trends by Bibliometric Analysis2025
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  4. 4Bibliometric Analysis of Supply Chain Analytics: Trends, Research Impact and Evolution (2001-2025)2025
  5. 5Bridging digital features and sustainability, through social capital in supply chain management: insights from X analytics2026 · 1 citations