Examines a targeted upskilling initiative to enhance marketing acumen in India's workforce, suggesting effective interventions.
The rapid digitalization of India's heterogeneous market presents a unique challenge: a significant skills gap between its world-class IT workforce and the marketing acumen required to drive domestic growth. This study examines the efficacy of a targeted upskilling initiative designed to bridge this
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Dr.R.Ranjitha et al. (2026) studied this question.
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