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This is a Literature Review study (also classified as: Quantitative Study).

Digital Marketing Adoption in MSMEs: Enterprise Strategies and Policy Interventions for Competitiveness

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Digital marketing adoption improves visibility and customer attraction for MSMEs, enhancing competitiveness.
Key performance indicators and strategic channel usage are vital for MSMEs to overcome capability gaps in digital marketing.
Integrated policy interventions, such as digital skilling and tailored financing, support inclusive outcomes for MSMEs.
This study emphasizes the necessity of digital marketing as both a business strategy and a development priority for MSMEs.

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This analysis finds that digital marketing boosts MSME competitiveness, highlighting essential enterprise strategies and policy interventions.

Ramandeep Kaur (2025) studied this question.

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This analysis finds that digital marketing boosts MSME competitiveness, highlighting essential enterprise strategies and policy interventions.