What type of study is this?

This is a Quantitative Study study.

What question did this study set out to answer?

This research examines factors affecting digital marketing strategies in MSMEs in Mysore district.

March 30, 2026Open Access

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This research examines factors affecting digital marketing strategies in MSMEs in Mysore district.
Quantitative study methodology utilized structured questionnaires for data collection.
Analysis performed using Principal Component Analysis and ANOVA techniques.
Identified marketing resources, consumer-centric innovation, and post-pandemic effects as key factors.
Financial resources and government regulations significantly impact digital marketing effectiveness.
No significant differences found in MSME characteristics across sectors.

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Quantitative study reveals digital marketing strategies influenced by economic growth, government regulations, and competitiveness in MSMEs.

Mr. Ram Koushik Reddy Ankinapalli, Mr. Laksh k., Mr. Pakshal V Jain, Dr. Umesh C (2026) studied this question.

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Quantitative study reveals digital marketing strategies influenced by economic growth, government regulations, and competitiveness in MSMEs.