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This is a Quantitative study (also classified as: Explanatory Survey, Multiple Linear Regression).

The Effect of Digital Marketing Strategies, Social Media, and Influencer Marketing on Brand Awareness

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Digital marketing significantly increases brand visibility, positively affecting brand awareness in MSMEs.
The study found an Adjusted R² of 0.645, indicating the model explains 64.5% of brand awareness variance.
Using a quantitative approach, data from 100 SME respondents revealed strong links between social media and emotional connections.
Influencer marketing enhances brand reach by providing credibility, proving beneficial for MSMEs in competitive markets.

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Quantitative analysis shows digital marketing and social media improve brand awareness in MSMEs, suggesting effective strategies.

Ramdani et al. (2025) studied this question.

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