What type of study is this?

This is a Quantitative Study study.

September 12, 2025Formosa Journal of Science and Technology

Digital Marketing, Brand Awareness, and Purchasing Decisions in MSMEs: Examining the Moderating Role of Promotion

View Full Paper

Ask AI

Bookmark

Digital marketing and brand awareness positively influence purchasing decisions, with significant effect sizes of β = 0.431 and β = 0.312 respectively.
Promotion also shows a positive effect on purchasing decisions with β = 0.298, but does not significantly moderate other relationships.
Quantitative analysis using Partial Least Squares Structural Equation Modeling supports the integration of digital marketing strategies.
Findings suggest that strategic promotion efforts should complement rather than overshadow brand-building initiatives.

Discussion

No takes yet. Share an insight, caveat, or question.

Implication

Quantitative analysis reveals digital marketing and brand awareness significantly influence purchasing decisions in MSMEs, highlighting promotion's role.

Cite This Study

Muhammad Awaluddin (2025) studied this question.

synapsesocial.com/papers/68d44a1d31b076d99fa52ed6 https://doi.org/10.55927/fjst.v4i8.207

View Full Paper

Ask AI

Bookmark

Implication

Quantitative analysis reveals digital marketing and brand awareness significantly influence purchasing decisions in MSMEs, highlighting promotion's role.

Digital Marketing, Brand Awareness, and Purchasing Decisions in MSMEs: Examining the Moderating Role of Promotion

Key Points

Discussion

Implication

Cite This Study

Digital Marketing, Brand Awareness, and Purchasing Decisions in MSMEs: Examining the Moderating Role of Promotion

Key Points

Discussion

Implication

Cite This Study

Also Consider

Also Consider