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This is a Quantitative Study study.

The Influence of Digital Marketing on Consumer Purchase Decisions through Relationship Marketing

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Digital marketing significantly impacts relationship marketing, strengthening consumer loyalty and purchase behavior.
Relationship marketing has a strong effect on consumer purchase decisions, contributing to loyalty.
PLS-SEM analysis was used on data from 100 consumers in West Java's poultry MSMEs.
Findings underscore the integration of digital strategies with relationship marketing for enhanced consumer engagement.

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Quantitative analysis reveals digital marketing influences purchase decisions in MSMEs, indicating relationship marketing's mediating role.

Muhammad Awaluddin (2025) studied this question.

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Quantitative analysis reveals digital marketing influences purchase decisions in MSMEs, indicating relationship marketing's mediating role.