August 14, 2025

Social Commerce and Promotional Strategies in Msmes: How Economic Conditions Shape Purchase Frequency

View Full Paper

Ask AI

Bookmark

Purchase frequency increases significantly with effective social commerce and sales promotion strategies.
The study found that economic conditions significantly moderate the effect of sales promotion on purchase frequency.
Analyzing data through partial least squares-structural equation modeling revealed key insights for MSMEs.
Digital marketing strategies should be tailored according to consumer behavior and current economic conditions.

Discussion

No takes yet. Share an insight, caveat, or question.

Quantitative analysis demonstrates how economic conditions affect purchase frequency through social commerce and sales promotion.

Suroso et al. (2025) studied this question.

View Full Paper

Ask AI

Bookmark