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September 8, 2021Journal of Research in Interactive Marketing

“I want to be as trendy as influencers” – how “fear of missing out” leads to buying intention for products endorsed by social media influencers

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Authors

TDThi Cam Tu DinhYeungnam UniversityYLYoonjae LeeYeungnam University

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Dinh et al. (2021) studied this question.

synapsesocial.com/papers/69c5fe3e18e153247b860ecchttps://doi.org/10.1108/jrim-04-2021-0127
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