Does Participation Intention Equal Participation Behavior? The Role of Dynamic Competition in Crowdsourcing Contests

Crowdsourcing contest platforms provide enterprises with opportunities to seek external resources at a lower cost. Increasing the participation of solvers is the key to improving the success of crowdsourcing contests. Many previous studies attempt to use participation intention as a proxy for exploring participation behavior, using surveys to examine participation intention or continued participation intention. However, participation intention and participation behavior differ significantly, and the dynamic nature of influencing factors has a more complex effect on solvers’ participation. Therefore, based on social exchange theory, we use the dynamic data of winvk.com to construct a two-stage model of view and submission. The effect of dynamic competition on participation intention and participation behavior is explored. The results show that external competition has a consistent negative effect on both participation intention and participation behavior. However, the effect of internal competition is different. It has no significant effect on participation intention, but has a significant positive effect on participation behavior. In addition, rewards exacerbate the effect of competition on participation behavior. These findings provide empirical evidence for exploring differences in participation intention and behavior, and offer practical suggestions for enterprises and platforms to improve solvers’ participation in a short time.