Deneyi̇m Kali̇tesi̇, Algilanan Fi̇yat Ve Müşteri̇ Sadakati̇: Kirklareli̇ Köfteci̇leri̇ Üzeri̇ne Bi̇r İnceleme (Quality of Experience, Perceived Price, and Customer Loyalty: An Investigation of Meatball Restaurants in Kirklareli)

Key Points

• The aim is to analyze how experience quality influences customer loyalty and the role of perceived price in this relationship.
• Examination of experience quality components: food quality, service quality, and physical environment quality.
• Analysis of customer loyalty in relation to these components and perceived price.
• Field study conducted in meatball restaurants in Kırklareli.
• Higher experience quality is associated with increased customer loyalty.
• Perceived price acts as a mediating factor in the relationship between experience quality and customer loyalty.