The Imperative of Incorporating Islamic Media Operational Paradigm in the Curricula of Mass Communication Departments of Islamic Universities

The quest for revival of comprehensive Islamic-based knowledge championed by the Islamic Universities in the world requires the Islamization of the gamut upon which pedagogy and knowledge acquisition is based. The provision of serene and luminous academic atmosphere for accomplishing such meritorious task calls for the incorporation of Islamic model(s) in various ramifications of the curricula of the institutions. The ability to explore human potentials in understanding divinely-ordained sources of knowledge remains the fulcrum upon which the process of Islamization undertaking revolves. Using qualitative data analysis of secondary sources, the paper is an expedition that traces the origin of the foundation of modern communication principles and practice back in the Qur’an and Hadith. Considering the media role in shaping the society, it is the view of the paper that proper understanding and application of media performance in the Islamized context necessitates the inclusion of Islamic Communication Model in the curricula of Mass Communication Departments of Islamic Universities as an essential ingredient for the attainment of an ideal Mass Communication practice and stable society.