What question did this study set out to answer?

The research aims to explore how small businesses in Colombia strategically responded to the COVID-19 pandemic and the impact of these strategies on their continuity.

March 28, 2026International Journal of Business Innovation and Research

Strategic responses of small businesses to COVID-19: evidence from an emergent country

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The research aims to explore how small businesses in Colombia strategically responded to the COVID-19 pandemic and the impact of these strategies on their continuity.
Analyzed strategic responses of small businesses during COVID-19 in Colombia
Focused on retrenchment and perseverance strategies
Utilized a resource-based view framework to assess resource configurations
Retrenchment strategies negatively affected business continuity
Perseverance activities positively contributed to business survival
A connection was found between proactive innovation activities and continuity in operations

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Implication

Examines strategic responses affecting business survival in small firms during the COVID-19 pandemic, suggesting effective approaches for resilience.

Cite This Study

L. et al. (2026) studied this question.

synapsesocial.com/papers/69c7723a8bbfbc51511e28e8 https://doi.org/10.1504/ijbir.2026.152522

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Implication

Examines strategic responses affecting business survival in small firms during the COVID-19 pandemic, suggesting effective approaches for resilience.

Strategic responses of small businesses to COVID-19: evidence from an emergent country

Key Points

Discussion

Implication

Cite This Study

Strategic responses of small businesses to COVID-19: evidence from an emergent country

Key Points

Discussion

Implication

Cite This Study

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