Information Processing of Climate Change and Reactive Low-carbon Behaviors of the Audiences

Key Points

• This research aims to understand how individuals process climate change information to develop low-carbon behaviors.
• Utilized the Crick & Dodge social information processing model.
• Applied partial least squares structural equation modeling (PLS-SEM).
• Conducted a survey to gather data on personal low-carbon behaviors and their formation process.
• Identified a sequential process for low-carbon behavior formation: encoding cues, interpreting cues, clarifying goals, constructing responses, determining reactions, and practicing behaviors.
• Found positive impacts of climate change and low-carbon data on each variable in the process.
• Explored communication strategies to enhance individual low-carbon behaviors.