Towards an understanding of ethical consumption: Translation and validation of a scale of ethical beliefs in Peruvian consumers

Achieving a more conscious Peruvian citizenry and strengthening prosocial values that allow for the construction of a more ethical and sustainable consumer culture in the country seems increasingly distant, but diagnosing the problem could be a first step. In this regard, this study carried out the process of translating and validating the ethical beliefs scale, which, after undergoing a restructuring process, consisted of 16 items and 3 dimensions. The participation of 500 Peruvian consumers was obtained. After statistical processing, an adequate model fit was found (CMIN/DIF = 3.85; CFI = 0.936; SRMR = 0.076; RMSEA = 0.076). The aim is to gain a better understanding of ethical consumption through the diagnosis of this variable. The results could serve as a basis for transforming the worldview of companies, government, and society in order to achieve fair consumption.