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The research investigates how different purposes of social media use influence loneliness among older adults, particularly through perceived social support and attachment styles.

March 29, 2026Ageing and Society

The relationship between different purposes of social media use and loneliness in older adults: a moderated mediation model

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The research investigates how different purposes of social media use influence loneliness among older adults, particularly through perceived social support and attachment styles.
Constructed a moderated mediation model to analyze relationships among variables
Surveyed 538 older adults aged 55 and above
Examined different purposes of social media use: communication, posting, and browsing
All purposes of social media use were significantly and negatively associated with loneliness
Perceived social support fully mediated the relationship between social media communication and loneliness
Attachment anxiety and avoidance moderated the impact, enhancing the protective effect of communication for those with higher attachment anxiety or avoidance

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Implication

Examines how social media use affects loneliness in older adults, highlighting the role of social support and attachment styles.

Cite This Study

Qi et al. (2026) studied this question.

synapsesocial.com/papers/69c8c3bdde0f0f753b39eb07 https://doi.org/10.1017/s0144686x26100725

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The relationship between different purposes of social media use and loneliness in older adults: a moderated mediation model

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Discussion

Implication

Cite This Study

The relationship between different purposes of social media use and loneliness in older adults: a moderated mediation model

Key Points

Discussion

Implication

Cite This Study

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