The Color Liking and Object Color Preferences of 48-84 Month-old Children According to the Gender

This study used a descriptive approach to determine the color liking and object color preferences of 48–84-month-old children. A total of 359 children participated, including 137 kindergarteners and 212 first graders. The information was gathered through the participants' verbal responses to questions on their three favorite and three least favorite colors: t-shirt, trousers, bag, ball, school, house, hair, and tree. According to the study, young children preferred bright, warm colors like pink, red, and blue over darker colors like black and neutral shades of brown and gray. Pink was the color that boys participants detested the most. Girls and boys differed in their rankings of preferred clothing colors for items like T-shirts (pink, blue, and yellow) and trousers (pink, blue, black, and red), for example. Pink, red, blue, white, and yellow were the colors that young children preferred for settings like home and school. Consequently, the study's implications suggest that the design of educational environments, attention-capturing instructional materials, textbooks, and child-specific consumer products should all consider the color preferences of children.