What question did this study set out to answer?

The research aims to analyze the impact of digital marketing adoption on restaurant performance through the TOE framework.

Digital marketing adoption and restaurants’ performance: an analysis through the lens of TOE

View Full Paper

Ask AI

Bookmark

The research aims to analyze the impact of digital marketing adoption on restaurant performance through the TOE framework.
Data collected from 504 restaurateurs and managers
Analysis conducted using Structural Equation Modeling (SEM)
Investigated the mediating role of digital marketing in the TOE-business performance relationship
Found a positive direct relationship between TOE elements and business performance
Identified partial mediation effects of technological and organizational factors
No mediation observed between environmental factors and business performance

No takes yet. Share an insight, caveat, or question.

Explores how digital marketing adoption enhances restaurant performance, highlighting implications for industry practitioners.

Rajagopal et al. (2026) studied this question.

View Full Paper

Ask AI

Bookmark