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June 1, 2002Information Systems Research

Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior

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MKMarios KoufarisBaruch College

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Marios Koufaris (2002) studied this question.

synapsesocial.com/papers/69ca93b378e847ba6f63993c https://doi.org/10.1287/isre.13.2.205.83

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