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This research examines how various motives and values affect food cravings among Brazilian adults.

Motives and values that guide food choices: Implications of food craving among Brazilian university graduates (the CUME+ study)

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Multicenter study evaluates food choice motives and their impact on cravings in Brazilian adults, suggesting cultural influences.

This research examines how various motives and values affect food cravings among Brazilian adults.
Multicenter cross-sectional study design
Participants selected from the Minas Gerais University Cohort
Food choices measured with the Food Choice Questionnaire
Food cravings assessed using the Brazilian Food Craving Inventory
Associations analyzed using adjusted linear regressions
76.1% of participants were women, 70.6% were under 40 years old
Motives linked to mood and convenience positively correlated with cravings for high-fat and sweet foods
Health-related motives showed a negative correlation with food cravings
Cultural values, like familiarity, influence food cravings.

Neves et al. (2026) studied this question.

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