This research studies the effects of spillover from employee pro-environmental behaviour (PEB) on employee environmental innovative behaviour (EIB), which focuses on the role of self-efficacy and environmental awareness as the underpinning mechanism. Based on social cognitive theory (SCT) and spillover theory, this research was studying on how the actions which are based on the environmental in the workplace could exceed its original domain and lead to a wider positive behaviour in the workplace. This study adopted a quantitative survey design using data collected from employees in Malaysia's public and private sectors. A total of 151 valid responses were analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM) via SmartPLS 4.0. Established multi-item measures were employed, and direct, mediation, and moderation effects were tested following a two-stage analytical approach. The findings of the study showed that employee PEB significantly increased employee EIB, directly and indirectly through self-efficacy which emphasized the importance of the psychological cognitive construct in the spillover behaviour phenomena simultaneously. However, environmental awareness does not significantly moderate the relationship between PEB and EIB, indicating that spillover effects occur regardless of employees' level of environmental awareness. Therefore, almost all the suggested hypotheses were supported except for the moderating effect, providing empirical proof that PEB was not only contributed to the conservation but also acted as an agent of an employee innovative behaviour. This study contributes to spillover theory by demonstrating that environmental awareness is not a necessary boundary condition for pro-environmental behaviors to translate into environmental innovation. These findings offer practical guidance to the organization which intends to nurture the innovation through the human resource practice which oriented toward conservation.
Azizee et al. (Sun,) studied this question.