This study examines factors influencing customers to buy organic food products. Growing health, safety, and environmental awareness has boosted interest in organic foods, perceived as healthier due to lack of harmful chemicals and pesticides. Key factors include health consciousness, environmental concern, product quality, price, availability, and certification trust. Data from 100 respondents via questionnaire shows health benefits and food safety drive purchases, while high price and limited availability are barriers. The findings help understand consumer behavior and guide marketers in promoting organic food.
B.Tarunika et al. (2026) studied this question.