Synapse
⌘+K
Synapse
PulseExploreClubsResearchersJournals
Instagram
HomeClubsExplore
March 16, 2026Journal of Agriculture and Food ResearchOpen Access

Exploring the Influence of Health Consciousness, Environmental Consciousness, Knowledge, and Trust in Shaping Purchase Intentions of Generation Z towards Organic Food

View Full Paper
Ask AI
Bookmark
Share

Authors

TNThi Thuy An NgoFPT UniversityTLThi Ngoc Trang LeFPT UniversityTPThị Yến Nhi PhanFPT University

Discussion

Loading...

Member takes

Implication

Examines factors influencing organic food purchase intentions in Generation Z, indicating pathways for sustainable consumption.

Key Points

  • The research aims to explore how health consciousness, environmental consciousness, knowledge, and trust influence Generation Z's purchase intentions towards organic food.
  • Used a quantitative survey questionnaire based on prior research
  • Analyzed data from 318 valid respondents
  • Employed Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate results
  • Health and environmental consciousness positively affect attitudes towards organic food
  • Knowledge and trust contribute to a favorable attitude towards organic products
  • Attitude, subjective norms, and perceived behavioral control are key drivers of purchase intentions
  • Attitudes mediate the effects of environmental consciousness, knowledge, and trust on purchase intentions, with a different effect from health consciousness

Cite This Study

Ngo et al. (2026) studied this question.

synapsesocial.com/papers/69b79df38166e15b153ab1d9https://doi.org/10.1016/j.jafr.2026.102839
View Full Paper
Ask AI
Bookmark
Share

Also Consider

Synapse has enriched 3 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Discriminant Validity Assessment: Use of Fornell & Larcker criterion versus HTMT Criterion2017 · 1,469 citations
  2. 2Public health risks related to food safety issues in the food market: a systematic literature review2019 · 364 citations
  3. 3What drives attitude, purchase intention and consumer buying behavior toward organic food? A self-determination theory and theory of planned behavior perspective2022 · 148 citations