What question did this study set out to answer?

This study aims to understand how health consciousness influences dietary behaviors among young consumers through the Theory of Planned Behavior.

June 18, 2026Behavioral SciencesOpen Access

Health Consciousness and Dietary Behavior: A Theory of Planned Behavior Analysis of Organic Food Adoption Among Young Consumers

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Authors

ANAracelly Núñez-NaranjoUniversidad Tecnológica Indoamérica DMDiana Morales-UrrutiaUniversidad Técnica de Ambato LFLuis Marcelo Mantilla FalcónUniversidad Técnica de Ambato

Discussion

Member takes

Implication

Cross-sectional quantitative analysis shows how health consciousness impacts dietary behavior in young consumers, indicating psychological factors are crucial.

Key Points

This study aims to understand how health consciousness influences dietary behaviors among young consumers through the Theory of Planned Behavior.
Cross-sectional quantitative design using data from 384 young consumers in Ambato, Ecuador.
Utilized covariance-based structural equation modeling (CB-SEM) to analyze the proposed model.
Examined the relationships between health consciousness, perceived behavioral control, attitude, subjective norms, and dietary behavior.
Perceived behavioral control is the strongest predictor of intention to consume organic food.
Health consciousness positively influences attitude and indirectly affects behavioral intention.
Behavioral intention is strongly associated with self-reported consumption behavior.

Cite This Study

Núñez-Naranjo et al. (2026) studied this question.

synapsesocial.com/papers/6a338cc3630953a74978df7a https://doi.org/10.3390/bs16061006

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June 18, 2026Behavioral SciencesOpen Access

Health Consciousness and Dietary Behavior: A Theory of Planned Behavior Analysis of Organic Food Adoption Among Young Consumers

View Full Paper

Ask AI

Bookmark

Authors

ANAracelly Núñez-NaranjoUniversidad Tecnológica Indoamérica DMDiana Morales-UrrutiaUniversidad Técnica de Ambato LFLuis Marcelo Mantilla FalcónUniversidad Técnica de Ambato

Discussion

Member takes

Implication

Cross-sectional quantitative analysis shows how health consciousness impacts dietary behavior in young consumers, indicating psychological factors are crucial.

Key Points

This study aims to understand how health consciousness influences dietary behaviors among young consumers through the Theory of Planned Behavior.
Cross-sectional quantitative design using data from 384 young consumers in Ambato, Ecuador.
Utilized covariance-based structural equation modeling (CB-SEM) to analyze the proposed model.
Examined the relationships between health consciousness, perceived behavioral control, attitude, subjective norms, and dietary behavior.
Perceived behavioral control is the strongest predictor of intention to consume organic food.
Health consciousness positively influences attitude and indirectly affects behavioral intention.
Behavioral intention is strongly associated with self-reported consumption behavior.

Cite This Study

Núñez-Naranjo et al. (2026) studied this question.

synapsesocial.com/papers/6a338cc3630953a74978df7a https://doi.org/10.3390/bs16061006

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