A Study on Influences Marketing and Consumer Behaviour on Cosmetics Product With Reference to Tirupur City

The study titled “A Study of Influences of Marketing and Consumer Behaviour on Cosmetic Products” examines how different marketing strategies affect consumer purchasing decisions in the cosmetic industry. It focuses on factors such as advertising, branding, influencer marketing, product quality, price, and social media promotions. In today’s competitive market, companies use various marketing techniques to attract customers and build brand loyalty. This research helps to understand consumer preferences and attitudes toward cosmetic products. The findings provide useful insights for cosmetic companies to improve their marketing strategies and better satisfy customer needs.