What question did this study set out to answer?

To provide empirical guidance for business leaders on how artificial intelligence is realistically adopted and integrated within corporate operations.

July 24, 2019California Management Review

Demystifying AI: What Digital Transformation Leaders Can Teach You about Realistic Artificial Intelligence

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Authors

JBJürgen Kai‐Uwe BrockSiemens (Germany)FWFlorian von WangenheimETH Zurich

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Implication

Survey and case study analysis reveals AI primarily supports existing operations across global enterprises, indicating that realistic deployment relies on incremental digital integration.

Key Points

To provide empirical guidance for business leaders on how artificial intelligence is realistically adopted and integrated within corporate operations.
Evaluated qualitative corporate case studies alongside findings from two global surveys administered to senior managers across multiple industries.
Demonstrated that artificial intelligence is rarely deployed in isolation, instead operating alongside complementary digital technologies primarily to augment and support existing operational business lines.
Established an implementation framework outlining critical capabilities across data infrastructure, intelligence architecture, operational grounding, systems integration, cross-functional teaming, organizational agility, and leadership.

Cite This Study

Brock et al. (2019) studied this question.

synapsesocial.com/papers/69ccf138ea59ac0104cf434c https://doi.org/10.1177/1536504219865226

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Implication

Survey and case study analysis reveals AI primarily supports existing operations across global enterprises, indicating that realistic deployment relies on incremental digital integration.

Demystifying AI: What Digital Transformation Leaders Can Teach You about Realistic Artificial Intelligence

Discussion

Member takes

Implication

Key Points

Cite This Study

Demystifying AI: What Digital Transformation Leaders Can Teach You about Realistic Artificial Intelligence

Discussion

Member takes

Implication

Key Points

Cite This Study

Also Consider

Also Consider