Innovative project teaches social media policy to business students, enhancing engagement and comprehension.
This article describes an innovative, engaging and versatile social media project that can be completed in a traditional, hybrid, or online format. The project requires students to analyze a corporate social media policy, summarize its key provisions in an infographic, create a “training” video that depicts an employee confronting a social media issue, and determine whether employees have violated the company policy in two scenarios. The project builds on the preferences of our tech savvy Generation Z students for audio and video learning and problem‐based learning activities by providing them the opportunity to create and share “digital deliverables” that demonstrate what they have learned.
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Willey et al. (2020) studied this question.
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