Empirical Analysis of Travel and Activity Linkage by Visitors to Shopping Complex

This paper describes the basic characteristics of travel and activity patterns by visitors to shopping complex. In this study, an activity-based survey was conducted for the purpose of identifying the factors determining travel and activity linkages on a non-work day. The results obtained from this survey are presented. The effects of opening the shopping complex on those activity patterns are also analyzed. The survey and analysis indicate that there exist a few typical patterns which are determined by temporal and spatial constraints and that changes in a consumer's purchasing patterns may be caused by the opening of a shopping complex.