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April 1, 2026New Media & Society0 citations

Affective-Discursive Ecologies of the Far Right on Instagram

Affective–discursive ecologies of the far right: Multimodal softening, mobilisation and algorithmic proximity on Instagram

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Authors

BNBenjamin Megarry NangleLDLeen d’Haenens

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Overview

This article examines far-right communication's emotional manipulation on Instagram, suggesting effective responses are necessary.

Key Points

  • The research investigates how far-right groups use Instagram to normalize extremist views through emotional and aesthetic tactics.
  • Conducted algorithmic ethnography and multimodal discourse analysis on Instagram.
  • Analyzed 2603 Reels with far-right adjacent themes.
  • Identified three modalities of communication: humorous content, nostalgic aesthetic, and aspirational messaging.
  • Found that humor and irony make extremist views seem playful or normal.
  • Identified sentimental imagery as a tactic to soften exclusionary messages.
  • Revealed that algorithmic clustering connects non-political content to far-right narratives.
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Cite This Study

Nangle et al. (2026) studied this question.

synapsesocial.com/papers/69cd7aa45652765b073a7f77https://doi.org/10.1177/14614448261428632
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