Analysis of China’s New Energy Public Opinion －Based on Weibo Comments－

Public opinion now plays a pivotal role in shaping consumer purchase decisions. To gain insight into the prevailing sentiment among the Chinese population regarding new energy, we have undertaken the collection of textual data from China’s largest online social platform, Weibo. We intend to employ Python for the analysis of these data, encompassing tasks such as word frequency analysis, sentiment analysis, and thematic analysis. The research revealed that words associated with automobiles, new energy technology, and the strength of enterprises appeared with notable frequency. It was also observed that the Chinese populace exhibits a slightly higher inclination towards positive sentiment in relation to new energy compared to negative sentiment. The primary areas of interest within the domain of new energy predominantly revolve around ten key topics, including innovation within new energy enterprises, the development of the automobile industry, and advancements in new energy technology. To foster greater acceptance and endorsement of new energy solutions among the Chinese public, it is advisable to implement strategies that bolster awareness and support. These may encompass intensifying publicity and promotional efforts, extending support for enterprise growth, and enhancing infrastructure development. These initiatives are essential to promote the sustainable growth of the new energy industry.