Quantifying passion from casual observer to devoted fan: Introducing the fanship scale

This article introduces the fanship scale, which aims to provide a measure for fanship within fan studies research. This scale adds a new tool for researchers to better understand and measure the intensity and characteristics of fanship. The research in the conducted study identifies the multiple factors of fanship and offers a scale to better understand the impact and robust aspects of fanship. The two-part study initially explores the definitions and dimensions of fanship, setting the foundation for scale development. The primary findings include the identification of key fanship factors that expand upon previous research and the creation of the fanship scale itself. The article also details the validation steps employed throughout the scale’s development to ensure its reliability and accuracy.