A Qualitative Study on the Changing Roles of Overseas Korean Media in the Digital Convergence Era and Public Communication Design Strategies : From the Perspective of Media Ecosystem Design and Public Communication Architecture

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Key Points

The research aims to analyze the changing roles of overseas Korean media within the digital convergence era and its implications for public communication design.
Qualitative analysis of the roles of overseas Korean media
Focus on public diplomacy and community memory
Examination of UX, interface, archiving, and narrative strategies in media
Overseas Korean media acts as a creator of public value through discourse integration and identity formation.
It evolves as a public communication designer visualizing community memory within digital platforms.
Proposes that sustainable development relies more on human-centered design and participatory communication strategies.

Qualitative analysis uncovers the evolving roles of overseas Korean media in community memory and public diplomacy, implying new design strategies.

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Lee et al. (2026) studied this question.

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