Determinants of Willingness to Try Remote-Controlled Mowing Operations in Agriculture in Japan

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Key Points

The research aims to identify factors that influence the willingness to adopt remote-controlled mowing operations in agriculture, addressing labor shortages and aging populations.
Conducted a nationwide web survey with 1,035 responses in November 2024, excluding outliers for analysis.
Applied Propensity Score Matching (PSM) analysis to assess psychological acceptance of compensation levels.
Identified a compromise price of 1,834.5 yen for remote mowing operations.
Determined an optimal price of 1,919.5 yen and found a difference of about 85 yen between them.
Many respondents recognized acceptable compensation levels within the range of 1,500 to 2,300 yen.

Web survey analyzes factors influencing willingness for remote-controlled mowing operations in Japan, suggesting economic considerations matter.

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Chomei et al. (2026) studied this question.

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