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April 4, 2026PLoS ONEOpen Access

The impact of cultural tourism experience on cultural identity: A case study of Mazu culture

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Authors

MWMian WangPutian UniversityHLHee Seung LeeHonam UniversityWCWen Qiang ChenPutian University

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Implication

Examines the relationship between cultural tourism experiences and identity formation, suggesting actionable insights for heritage management.

Key Points

  • To explore how cultural tourism experiences influence cultural identity through emotional engagement.
  • Data collected from 583 tourists at Meizhou Island
  • Analysis performed using structural equation modeling
  • Bootstrap tests employed to validate findings
  • All 4E dimensions significantly enhance emotional resonance
  • The Escapist experience is the most influential
  • Emotional resonance strengthens cultural identity, leading to place identity
  • Educational experience impacts cultural identity indirectly through emotional resonance

Cite This Study

Wang et al. (2026) studied this question.

synapsesocial.com/papers/69d0af83659487ece0fa57dehttps://doi.org/10.1371/journal.pone.0346153
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1From Emotional Awakening to Cultural Identity: The Emotional–Cognitive Path of Cultural Sustainability in Digital Heritage Tourism2026
  2. 2Impact of Cultural Heritage Travel Experience on Well-being Mediating Escapism: A Multi-Group Analysis between Travelers from the Daily and Non-Daily Living Spheres2024 · 4 citations
  3. 3Personalised immersion, community engagement, and place identity in China rural heritage tourism2026
  4. 4The Emotional Foundations of Value Co-Creation in Sustainable Cultural Heritage Tourism: Insights into the Motivation–Experience–Behavior Framework2025 · 15 citations
  5. 5Authentic experiences and destination brand equity: a moderated mediation model of aesthetic perception and place identity2026