Through Her Lens: Exploring the Contributions of Tshepo Phokoje to Wildlife Photography

This case study focuses on the journey of a female wildlife photographer based in Botswana, who has challenged the narrative and status quo in a traditionally male-dominated tourism conservation field. The case summarizes the history of Tshepo Phokoje’s venture and the processes driving her resilience in this career path, based on existing literature from online newspapers and articles and her self-account. It reviews her journey, utilizing the Communication Theory of Resilience, and offers insights into female wildlife photography and global gender imbalances in tourism professions. Her entry into wildlife photography was driven by a high degree of self-motivated learning and passion, as well as a strong support network from friends and some male photographers. Her resilience gave rise to Vixen Excursions, a safari and photography company, as well as Vixen Photography, her photography brand, and several collaborative efforts aimed at inspiring aspiring young women to pursue photography. Understanding her pursuits, as presented in this case study, helps contribute to a broader comprehension of wildlife photography, gendered tourism professions, and career resilience.