What question did this study set out to answer?

This research aims to understand how privacy risk beliefs and trust influence personal information disclosure during e-commerce transactions.

An Extended Privacy Calculus Model for E-Commerce Transactions

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Randomized trial examines e-commerce transaction behavior in response to privacy concerns, suggesting key influencing factors.

This research aims to understand how privacy risk beliefs and trust influence personal information disclosure during e-commerce transactions.
Data collected from 369 respondents.
Structural equations modeling (SEM) with LISREL used to validate the proposed model.
Tested a theoretical model of privacy calculus factors.
Internet privacy concerns negatively affect e-commerce transactions.
Cumulative influence of internet trust and personal interest can outweigh privacy risk perceptions during information disclosure.
Empirical support for an extended privacy calculus model was found.

Dinev et al. (2006) studied this question.

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