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June 1, 1990Journal of Personality and Social Psychology

A focus theory of normative conduct: Recycling the concept of norms to reduce littering in public places.

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Authors

RCRobert B. CialdiniNorthern Illinois UniversityRRRaymond R. RenoUniversity of Notre DameCKCarl A. KallgrenPennsylvania State University

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Cialdini et al. (1990) studied this question.

synapsesocial.com/papers/69d1ad5f0181df6abc8da073https://doi.org/10.1037/0022-3514.58.6.1015
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