Answers are grounded in this paper and cite their sources.
Competitive market signals are conceptualized as announcements or previews of potential actions intended to convey or to gain information from competitors. This paper develops a set of propositions based on research in economics, social psychology, and marketing on the risk/reward trade‐off in signaling, the receiver's signal interpretation, and the receiver's reaction alternatives. The overall objective is to develop a research agenda toward a theory of competitive market signaling.
No takes yet. Share an insight, caveat, or question.
Heil et al. (1991) studied this question.
Synapse has enriched 10 related papers. Consider them for comparative context: