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This research aims to understand how urban wildlife is perceived by TikTok users in Italy, linking cultural meanings with ecological priorities.

April 7, 2026People and NatureOpen Access

Exploring perceptions of Italian urban wildlife on TikTok

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Analysis of TikTok videos reveals how urban animals are perceived in Italy, suggesting playful engagement can boost biodiversity awareness.

This research aims to understand how urban wildlife is perceived by TikTok users in Italy, linking cultural meanings with ecological priorities.
Analyzed over 2000 TikTok videos focused on urban wildlife.
Examined posting volume and engagement rates of different species.
Studied the use of adjectives and emojis in captions and comments to gauge public sentiment.
Mammals received higher engagement compared to birds and insects.
Crows and seagulls gained visibility through human-animal interactions.
Playful and humorous framing was predominant, even for typically disliked animals.

Colombo et al. (2026) studied this question.

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Analysis of TikTok videos reveals how urban animals are perceived in Italy, suggesting playful engagement can boost biodiversity awareness.