Synapse
⌘+K
Synapse
PulseExploreClubsResearchersJournals
Instagram
HomeClubsExplore
April 8, 2026Health Care AnalysisOpen Access

Advertising Ban in Healthcare: A Qualitative Study from the Perspective of Private Hospital Managers in Türkiye

View Full Paper
Ask AI
Bookmark
Share

Authors

TKTutku EKİZ KAVUKOĞLUMarmara UniversityGSGürkan SertMarmara University

Discussion

Loading...

Member takes

Implication

Qualitative study explores perceptions of advertising bans in healthcare, indicating a need for ethical communication practices.

Key Points

  • This study aims to explore private hospital managers' perceptions regarding Türkiye’s advertising ban in healthcare.
  • Conducted in-depth semi-structured interviews with 12 private hospital managers in Istanbul
  • Participants included general managers, public relations managers, and corporate communication managers
  • Data analysis utilized an inductive thematic framework to identify key themes.
  • Most managers support legal regulations on healthcare advertising
  • Concerns raised about uncontrolled social media advertising and ethical breaches
  • Participants highlighted issues in distinguishing between advertising, promotion, and informational content.

Cite This Study

KAVUKOĞLU et al. (2026) studied this question.

synapsesocial.com/papers/69d5f00974eaea4b11a79923https://doi.org/10.1007/s10728-026-00564-3
View Full Paper
Ask AI
Bookmark
Share

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Is advertising ethical for dentists? An insight into the Indian scenario2011 · 16 citations
  2. 2A Practical Iterative Framework for Qualitative Data Analysis2009 · 1,250 citations
  3. 3Healthcare Sector Dynamics in Turkey (2002–2022): Trends, Breakpoints, and Policy Implications (Privatization in the Hospital Sector)2025 · 6 citations
  4. 4The Ethics of Sharing Plastic Surgery Videos on Social Media: Systematic Literature Review, Ethical Analysis, and Proposed Guidelines2017 · 79 citations
  5. 5The “Newborn Gang” Scandal in Türkiye: Ethics in a Neoliberal Health System2025 · 2 citations