What question did this study set out to answer?

This research aims to explore how two generations of Cuban youth express their identities and experiences through the magazine Somos Jóvenes.

April 8, 2026Open Access

‘Así Somos’: Cuba's Changing Youth Culture in the Magazine Somos Jóvenes

Key Points

This research aims to explore how two generations of Cuban youth express their identities and experiences through the magazine Somos Jóvenes.
Content analysis of the magazine Somos Jóvenes from 1977-1984 and 1989-2003
Examination of youth-driven versus official discourses
Comparative analysis of identity representation across the two periods
Identities and experiences of Cuban youth evolved significantly between the two time frames
The magazine reflected stable yet adaptable cultural perceptions amidst changing social conditions
Discourse revealed a shift from optimism to disorientation following the collapse of socialism in Europe

Abstract

ABSTRACT This article analyses the content and discourse of long‐running Cuban youth magazine, Somos Jóvenes , in the periods 1977–1984 and 1989–2003, to better understand the identities, experiences and place within the revolutionary project of two generations of young people. The magazine's eclectic character, and its negotiation of ‘official’ and youth‐driven discourses, offer a window onto cultural perceptions of youth that were relatively stable, but which were required to accommodate changing moral and social demands as the optimism and relative prosperity of the first era gave way to the disorientation and hardships that followed the fall of socialism in Europe.

‘Así Somos’: Cuba's Changing Youth Culture in the Magazine Somos Jóvenes

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Abstract

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